Did you Know?
There are 4 times as many mobile users as internet users. 33% of mobiles use high speed data.
i-nigma's innovative barcode reader application enables mobile users to access a predefined URL on the mobile web, or to trigger web services by scanning Data Matrix and QR barcodes displayed on various forms of media such as printed media, billboards, digital screens etc. Once scanned, barcodes direct phones to information and promotional offers hosted on the mobile web eliminating the need to enter long mobile web addresses or response details.
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Before the campaign is started
GPC Propery creates a barcode campaign in the server
Print the barcode in the magazine/newspaper, on posters/shop signage (print media)
Campaign management summary screen
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During the campaign - End user process
The user scans a barcode from print media using i-nigma (see How it Works)
i-nigma encodes the barcode and forwards the details to the server
A browser is opened in the mobile phone with the URL and the hit is recorded in the database
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During and after the campaign
Operators specific services (e.g.: location and user profile information) are added to the server and database
Reports are generated (see Reporting)